March 24, 2020 
 
AMENDMENT #3- RFP- 032-T-2020 (P) –Territorial USVI Disaster 
Marketing Plan  
 
 
Amendment 3- Questions/Answers:  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALL OTHER TERMS AND CONDITIONS REMAIN UNCHANGED. 
 
BIDDERS MUST ACKNOWLEDGE RECEIPT OF THIS AMENDMENT WITH THEIR BID 
PROPOSAL. 
 
  
• Is there an incumbent agency you currently work with on marketing efforts? Yes 
• If so, are they participating in this process? No 
 
• What do you view as the most important qualities of an agency partner beyond the 
capabilities outlined in the RFP? 
All qualities are important.  Agency partners 
should have keen attention to detail, profound aptitude of identifying client’s needs, 
producing quality results. 
 
• What would your team be most concerned about during any post‐award transition and 
onboarding process? Commitment to meeting deadlines/milestones 
 
• What is the composition of the evaluation team for this RFP?  
 
Evaluation team consists of staff from the Dept. of Property and Procurement and 
 
the user agency.  
 
• Is there an intended budget range for the services outlined in the RFP? The Department 
chooses not to disclose budgetary information to respondents. 
 
• Is there a desired percentage of the total budget you’d like to allocate to the media buys?  
The department anticipates that cost-effective use of budget is exercised.  
 
• Are there any other budget parameters we should consider?  
 
The department anticipates that cost-effective use of budget is exercised to 
 
maximize efforts. 
 
• How will success be measured? Are there specific metrics that you consider to define the 
success of the marketing campaign? Success is measured not limited to the Return on 
Investment (ROI), increased Brand Identity, Industry revenue generation 
 
• What types of measurement have been used in the past to quantify ROI? 
Increase in 
applicable revenue, increase in visitor spend, Increase in over-night guests  
 
 
 
• Is there any consumer research you can share with us at this time? Not at this time. 
 
• What are the current programs you like most for your marketing? The department is 
open and amenable to the program respondent may use or recommend, provided it 
meets the needs.