PUBLIC ATTITUDES TOWARDS COASTAL DEVE LOPM ENT Technical Supplement No. 2 A report on two surveys of public perceptions and attitudes undertaken in developing the Virgin Islands Coastal Zone Management Program Juan Luis Governor Thomas R. Blake Director of Planning U.S. DEPARTMENT OF COMMERCE NOAE COASTAL SERVICES CENTER EenenNMENy 2234 SOUTH HOBSON AVENUE CHARLESTON, SC 29405-2413 2 SG es OF Fe, a f Pr oponty of CSC Bibs ne ary * Government of the Virgin Islands of the United States NOVEMBER 1977 St dg ~o pe This program is funded in part through coed financial assistance pravided by the ‘o 2 Coastal Management Act of 1972, > ~~ administered by the Office of Ly Coastal Zone Management, National Oceanic and Atmospheric Administration. Printed in the U.S. Virgin Islands AUTHENTICATED U.S. GOVERNMENT INFORMATION GPO 7) COASTAL ZONE MANAGEMENT PROGRAM STAFF Darlan Brin, Assistant Director of Planning and Program Director Edward H. Lindelof, CZ2M Project Coordinator/Senior Planner Marsha McLaughlin, Regional Planner and Public Attitude Project Coordinator Walter L. Stewart, Ph.D., Resource Economist/Planner and Data Analyst Roy E. Adams, Senior Planner Steve Colman, Resource Planner William F. Newbold, Jr., Landscape Architect/Planner Joseph Mahoney, Planning Assistant Ithon Babb, Draftsman Olga McBean, Administrative Secretary II Myrna T. Richards, Administrative Officer Edris Sebastien, Administrative Officer Bienvenida Torres, Secretary ‘ Consultants Ervin H. Zube, Ph.D., General Consultant Frank Mills, Ph.D., Geographer and Survey Analyst Project Interviewers Lenniston Brown George Dennis Nurbert Hughes Jacqueline Hurley Axelina Plaskett Arthur Richards ' Eustace Roper Wayne Thomas Lorraine Todman Rita Vallarde Phyllis Walcott Lynette White Special thanks to Robert Marohn of the Good Hope School, St. Croix, for his assistance with some of the statistical analyses. ii TABLE OF CONTENTS Page AcknowledgementS eee ieee cece eee c eect waco ene nscecsnaseesesenee Li List of Figures Peewee nearer cece recto neem s ete aneneasereses VI List of Tables cee ewe eee e mene tee e eee e eee eereneese Vv ABSTRACT 2. cece ccc ccc c ccc ence cece ewer c cece reeset eseccesereeses VIL CHAPTER ONE ~ OVERVIEW 2... cece ccc eee e ence te tee eee ween eee seeees lL Public Attitudes as an Input to Coastal Zone Management ° Purpose of the SurveyS ...vecccccescnesesesccsenene The Test Population: A Profile ..c ccc wc wc w ncn enene tw Ww CHAPTER TWO - SURVEY TECHNIQUES 1.2... cee esc e cee ccc ew ence eevenees Ll Household Survey ....ccccc cece wc ncc cece anencseaee LS Interview Format ... cece eee reece ences cnscessecess L3 Sampling Procedure 2... cece eee e ewer cece ea sencens LA Interview Procedure ..ccccec ceca aesacenenesessane LB Data AnalySiS ...... ccc cece wcrc ener wer esaseceseene LY Problems Encountered ..scseccccencccsscscccsnecene LY Newspaper Survey .. 2. cece ese cece eee e erases encaes 20 Survey Format and Procedures ...cccceccccccceveses 20 Data AnalySiS 2... cece ccc w cece ream ere nen scceveseese 2L Problems Encountered ....cccc nen cc n ewan cnccesevee 21 CHAPTER THREE — SURVEY RESULTS 1... cee cece ence wen cece ence cteeses 2a Household Survey Sample ...... ccc cer eer cc cece cecevesee 25 Household Survey ReSponseS ...cceec cece cere ver eacusenes 29 Perceptions of Coastal Problems .......eneeseceees 29 Shoreline Utilization ..... cece sce e ence eee ceeseeee SL Shoreline Protection ... csc were nce c ccc cesnavecce 40 The Location of Future Development ......eeee0e202 50 Respondents’ CommentS ..... cc ecr ec cc cc ccccccenesee 54 Newspaper Survey Respondents -......cc.escsceveeccnenecce 55 Newspaper Survey ResultS 2.2.2... ccc cece cence cece ene c ee 55 Shoreline Utilization ....... cece cece wee ev aeenes OO Location of Future Development ........cecceenenee 58 . Shoreline Protection ..csecerccecsccnavecccecnecee 39 CHAPTER FOUR - SUMMARY AND CONCLUSIONS .......ccewcncccccecesees GL Survey RESults cic cece c cence esse acer asenccsassasesane 63 Survey Utility ... ccc cw ence cee were wens onan essenetaes 10 APPENDICES 2... cee eee cece cece eee e eee en ccc c et eetstesesssasesaeeee 73 APPENDIX A - HOUSEHOLD SURVEY FORMAT .........ccee0e08 75 Interview Schedule 2.1... cece cee cece cece ce eeenene V7 Photograph Panels ccc cess ccc acc c waren ereccsnece 18 APPENDIX B - NEWSPAPER SURVEY FORMAT .....cccccaeevesne 83 QUESTLONNALTE wives cc scares eccccnsccnacccvesceese S4 TABLE OF CONTENTS |(cont!.d) Page APPENDIX C - HOUSEHOLD SURVEY DATA . enor one . ae . eenone 85 Selected Tabulations i ee ee . a ey « we . aeee ee . 86 Selected Cross Tabulations awe . eoueneae . oe . aeee . 93 a . a6 . « eeae . 96 Available Information ......... APPENDIX D - NEWSPAPER SURVEY DATA . eee ree . ee . . aeee . . 97 . oe . ewcee . . 97 Complete Tabulations ....ecse eee e cues 1v Table Table Table’ Table Table Table Table Table Table Table Table Table Table Table Table © Table Table Table Table Table Table Table Table. Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table SOO WN Fe 35 36 37 38 39 40 41 42 43 44 45 LIST OF TABLES Page Sample Composition by Sex .........6. enw ewww encase 26 Sample Composition by Age ...ceeseescccece weseseans 26 Sample Composition by Length of Residency wees ae 27 Sample Composition by Education ...... enw necacee 28 Sample Composition by Occupation .....ceeer erences 28 Sample Composition by Intent to Staty in the V.I.. 29 Perceptions of the Virgin Islands' Three Most Important Coastal Problems .......cceeees ewes -.- 30 Attitudes Towards Shoreline Development: Uses to be Emphasized .....cccev er cceee eee ee eee eens eee SL Shoreline Use to Emphasize First .......006 an eceee 32 Attitudes Towards Economic Development: The ' Three Most Favored IndustrieS ........eeeeees eee 33 The Most Favored Industry .. cee ececcncscreccecene 35 Attitudes Towards Tourism: The Three Most Favored MOdES cece cece nsec nese ese neneane rere 36 The Most Favored Mode of Tourism ......... ee eneaee 36 Attitudes Towards Recreational Development : .. The Three Most Favored TYPES 2... eee ence c ences escnence 38 The Most Favored Type of Recreational. Opportunity. 38 Attitudes Towards Shoreline Protection From Over Development 2... ccc c cece nese eee s ersten eae esenes 40 Rationale for Shoreline Protection ....ceeceee sees 41 Perceptions of the Virgin Islands' Three Main Tourist Attractions .......eeeee wee eee e eens 42 The Virgin Islands'Main Tourist Attraction ....... 43 St. Croix Respondents' Perceptions of St. Croix Shoreline Visual Quality ....... ace nrecevenavee 44 St. John Respondents' Perceptions of St. John Shoreline Visual Quality a: © St. Thomas Respondents' Perceptions of St. Thomas Shoreline Visual Quality ....cecc ccc ccc ces eneeee 45 Territory-Wide, Perceptions of Territory Shoreline Visual Quality ....... peewee eee e eae nee eeneees 45 Perceptions of :the Most and Least Scenic’Areas ... 46 Perceptions.of Relative Visual Quality by Shoretype47 Shoretypes Which May Need Protection From Over Development oc. cccer es cnccccnceces wee e eens «. 49 Shoretype Utilization ... cece wees cece cee w ewer ence 51 Respondents" Comments ....ccccccccnencnccccsecenen 54 - Comparative Demographic Data ......... ace ceeerecee 55 Use of the Coastal AreaS ....2.0. see c cece see cen ee 56 Beach USE c.awace ees ceneie Cece rene ewan ewe eresesae FO Perceptions of ‘the Obstacles to Greater Beach Use. 57 - Perceptions, of..the Three Most Important “Shoreline Uses .......04- eee ewe wenn eenasenes 57 Perceptions of the Adequacy of Current Shoreline USES cece ecccnnersncccee Cem een eee ener cneoecacnee 58 Shoretypes Most Suitable for Intensive Development 58 Shoretypes Needing Protection From Overdevelopment 59 Shoretypes Needing Protection from All development St. Croix Residents’ Attitudes Towards Shoretype Protection and/or Utilization 2... cence neccacee «+. 86 St. Thomas Residents' Attitudes Towards Shoretype Protection and/or Utilization ....c cece ween ene anas 87 St. John Residents' Attitudes Towards Shoretype Protection and/or Utilization ...ccecccaccccunccae 88 Attitudes Towards Shoreline Development by Survey Sub-areas ...... i ee ee ei ie ia aa 89 Attitudes Towards Economic Development by Survey Sub-aredS 2... ce ecw ecw ewe eee wee eee ee ee eee eee - 89 Attitudes Towards Coastal Recreation Opportunities by Survey Sub-areaS 1.2... ccc wwe rence enn ecee ese. 90 Perceptions of the V.I.'s Three “Most Important Coastal Problems by Survey Sub-areas ........0020. 90 Complete Tabulation of Respondents' Comments ..... 91 Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table 46 47 48 49 50 51 52 53 54 55 56 57 58 60 61 62 ‘LIST OF TABLES (cont'd) Education as Associated With Length of Residency ........6e- Age As Associated With Length of Residency ......ceuseeceace Attitudes Towards Over-all Shoreline Development By Educational Levels .......seeeee Attitudes Towards Economic Development By Educational Levels Attitudes Towards Shoreline Protection By Educational Levels ...ccesecceees ee ee Perceptions of Coastal Problems By Educational Levels .... Demographic Data For Newspaper Respondents ...s.sseeeesesene Coastal Activities wo... n ewww ween Beach Activities - Adequacy of Current Shoreline Uses,. Ce | ee Co eee eventos meanest ranma revnesrensevetenesaeeteennaen Beach USC ...cceeceseseaces er are ara a ars Existence of Unused but Desired Beaches .....e.. ccc ee eeeees Reasons For Not Using Particular: Beaches ...... eae t wee reneee - Most Important Current Shoreline Uses ..... Oe r eens eweracen ey Shoretypes Suited for Intensive Development .....eeeeeedaeee Shoretypes Needing Protection From Extensive Development.... Figure 1 Figure 2: a&b Figure 3 - Figure 4 - Figure 5_ Shoretypes Needing Protection From All Development ‘LIST OF FIGURES © - Diagram ofthe CZM Program ' Development Process © - Shoreline Environments - Map of St. Croix Survey Areas - Map of St. John Survey Areas - Map of St. Thomas Survey Areas vi is 16. 17 Page 93 93 94 Abstract -Of the eight studies undertaken in the development of the Virgin Islands Coastal Zone Management Program, the Public Attitude Survey was one of the most valuable. The information used by the survey gave insight into what the public's needs and concerns were in relation to a host of coastal related issues ranging from conservation to industrial development. The survey was undertaken according to standard scientific methods for ascertaining public opinion. Two approaches were used: an informal newspaper questionnaire in the local newspapers, and a more detailed household survey conducted by interviewers on all three islands. The data collected was analyzed by computer and is summarized here. . It is interesting to note that the respondents' length of residence in the Territory did nctappear. to influence opinions. . However, opinions on many issues did seem to vary by Island and level of education. THE NEED FOR SHORELINE PROTECTION Seventy percent of the household respondents and ninety~seven per- cent of all newspaper respondents feel some shore areas need protection from over-development. Less that eight. percent of those questioned are opposed to shoreline protection and regulations. Rationales for protection included both statements of appreciation for an area's amenity qualities and concern about possible negative effects induced by development. When asked which areas were in need of protection, respondents nominated those areas highly valued in terms of recreation, scenic, and/ or natural qualities. Sand beaches, harbors with waterfront parks, and undeveloped mangrove areas are given highest priority. Strong support 100% NEED FOR SHORELINE I a PROTECTION (Teritory Wide} 50 25 Y 0 YA WW NO OPINION NO Source: VICZM Household Survey vil is also given to the protection of some undeveloped salt ponds arid © rocky shores, as well. as-intensively: developed harbor areas. Those surveyed generally feel new construction could best be accommodated in areas which already have some devélopment, particuarly habor or industrial areas. and low relief or’ steep rocky shorelines. To a- lesser extent, gravel or rocky beaches and salt ponds ‘are also’ considered suitable for development. ATTITUDES TOWARDS DEVELOPMENT While there is apt to be considerable disagreement among some ” population groups as to the importancé of economic dévelopment, there’ is a consensus Territory-wide that agriculture and food processing should be encouraged. The extent of support for tourism’ varies*among the Islands, but respondents across the Territory indicate a preference for hotel/ guest house and cruiseship related development over other forms of tourism. The great majority of respondents agree that coastal recreational ‘development is important. There is considerable support throughout ‘the Territory for the improvement of beach access, and to a. lesser extent, beach facilities, The newspaper survey provided considerable information about existing patterns of recreational activity, including a listing of beaches where access is considered an issue. | Poor roads or an exclusively private atmosphere are the most frequently cited obstacles, although the lack of facilities and safety. are also concerns. 100% FUTURE ECONOMIC —100% 4 MOST IMPORTANT SHORELINE DEVELOPMENT PRIORITIES ACTIVITIES (Territory Wide) Ct os bo (Territory Wide) LTS rs +2 50 _ 50 WG 1, 0 GZ ZB Za. - te 0 : AGRICULTURE TOURISM FISHING rs : a RECREATION COMMERCIAL LIGHT INDUSTRY HEAVY: MFG. eo : : CONSERVATION INDUSTRIAL Source: VICZM Household Survey wee / - ; iF oe Si VICZM H sid Survey wilt DEVELOPMENT PRIORITIES BY ISLAND ST. CROIX Recreational development, and beach access in particular, is of greater concern on St. Croix than on the other two islands. Res- pondents from Christiansted voiced the strongest: concern. Compared with St. Thomas and St. John, concern about conservation is greater, but less interest is expressed in commerce and industry. Agriculture and light industry are clearly the most preferred and widely supported development options. However, the percentage of population favoring heavy industry is larger than on St. Thomas and St. John. Interest in fishing and tourism is weaker in St. Croix than the other two islands. Attitudes toward. tourist development are reflective of the Territorial preference for hotel/guest houses and cruise ships. Support for condominium/second home development is stronger on St. Croix than on the other islands. ST. THOMAS The survey results on St. Thomas indicate that industrial and conservation uses are a high priority and while recreational and residential development are not a high priority, they are recognized as being important. Respondents are more united in their support for agriculture, light industry, and, to a lesser extent, tourism as modes of economic development. Regarding tourism, there was agreement with the Territory-wide preference for hotel/guest house and cruise ship development. Respondents also support other Territorial-wide recreational concerns. Beach access is paramount, but beach facilities, fishing piers and waterfront parks are concerns in certain areas. ST. JOHN Residential and commercial development are of greatest concern ac-— ‘cording to the survey results from St.John. Interest in conservation is less widespread. Respondents express very little interest in industrial uses. Stronger support is given to the development of agriculture, tourism, and fishing. Interest in fishing and tourism is stronger on St. John than anywhere else in the Virgin Islands. ix With respect to tourism development, respondents express a clear support for the Territory-wide preference for hotel/guest houses and cruise ships. In addition, there is equally clear and strong support for developing boating. While recreational development is rarely considered to be a first priority, it is widely acknowledged as important. There is considerable support for the development of waterfront parks and fishing piers. TOURIST DEVELOPMENT PRIORITIES 7% Camping 7% 6% 4% 10% Boating ™% 13% Ly SS 18% SN 2nd Home 13% N NV 30% 33% 12% BSS 28% Cruise Ships 2a% 24% 36% Hotel 40% 33% 30% TERRITORY St. St " St. Thomas Croix John Source: VICZM Household Survey RR a ae ae sper ns 1 INTRODUCTION AND OVERVIEW a SS _ sae eer Public Attitudes as an Input to the Virgin Islands: C2M Program The U.S. Congress passed the Coastal Zone Management Act (Public Law 92-583) in 1972 to stimulate state and territorial leadership in managing the Nation's coastal land and water resources. Spurred by this Act, as well as by problems resulting from rapid and unplanned growth, the Virgin Islands began work on its own Coastal Zone Management Program in early 1975. The Virgin Islands Planning Office, which has responsibility for the program, is developing both a plan and appropriate mechanisms for regulating coastal resource use. As Figure 1 indicates, identifying the best use of scarce and fragile resources has involved a varlety of technical analyses, including not only assessments of resource capabilities and economic demand factors, but also a study of public attitudes regarding utilization of coastal areas. It is this study that is reported here. This chapter presents first the underlying rationale and objectives of surveying public attitudes regarding coastal development, and then a brief overview of the report. Study methods are detailed in Chapter II while Chapter III elaborates on study results and their implications. Chapter IV summarizes survey findings in light of their utility in developing the Territory's Coastal Zone Management Program. Purpose of the Surveys SURVEYING THE GENERAL PUBLIC Determining public attitudes towards any issue is obviously made difficult by the fact that the public speaks with many voices. For this reason, elected officials and community and interest groups leaders are generally relied upon to assess and to articulate their constituents' interests. If the issues are clear cut and have received widespread attention, this is a resonable and certainly the easiest means of gauging public sentiment. However, in the Virgin Islands, growth and development since the early sixties has resulted in substantial changes in the landscape, the population and their way of life. Traditional attitudes and values appear to be changing rapidly. Accordingly, extrapolation of public sentiment from the past seems precarious, While public reactions to current events provide some indication FIGURE 1 CZM PROGRAM DEVELOPMENT PROCESS RECOMMENNED MANAGEMENT PROGRAM . OCZM PROGRAM ELEMENTS STUDY PROCEDURES IMPLEMENTATION CZM PROGRAM MECHANISMS (REQUIREMENTS) BOUNDARY TERRESTRIAL INVENTORY COASTAL GOALS, OBJECTIVES, REVISED ORGANIZATIONS POLICIES AND AUTHORITIES PERMISSIBLE USES MARINE INVENTORY MANAGEMENT BOUNDARY ZONING AREAS OF PARTICULAR CAPABILITY ANALYSIS CONCERN GENERAL LAND AND PERMIT SYSTEM @ATTITUDE SURVEYS/PUBLIC WATER USE PLANS PUBLIC/GOVERNMENTAL PARTICIPATION/GOVERNMENTAL INVOLVEMENT ORGANIZATION AND AESTHETIC/VISUAL QUALITY AUTHORITIES REVISIONS FEDERAL INTERACTION ASSESSMENT AND THE NATIONAL ECONOMIC ANALYSIS INTEREST LEGAL/INSTITUTIONAL ANALYSIS SHORELINE ACCESS SITING OF ENERGY FEDERAL INTERACTION AND FACILITIES THE NATIONAL INTEREST COASTAL EROSION eee et it aoe. ». wei. EE lane Aa of attitudes towards coastal development, it is far from adequate. This is of particular concern since coastal resource utilization is an important de- terminant of growth and development in the Territory as a whole. Surveying the public-at-large seemed called for. The Planning Office used the results of these surveys to supplement information obtained from contacts with local officials, leaders, and groups. EDUCATIONAL AND INFORMATIONAL FUNCTIONS There were two other reasons for surveying public attitudes. It was anticipated that the surveys would have both educational and informational functions. Questions were designed not only to obtain needed information, but also to encourage participants to be more conscious of coastal resources; to think about their value and utilization in fresh ways. Moreover, the surveys provided a novel vehicle for making people aware of, and hopefully, interested in the Coastal Zone Management Program. It was hoped that interest would lead to active participation in program development. APPROACH In May of 1976, a questionnaire was inserted in all local newspapers. It dealt with personal recreational habits, perceptions of existing and future shoreline use, plus attitudes toward development of different shoreline areas. It was anticipated that the primary value of the survey would be educational; being an interesting means of communicating information through the news media, Its value as a vehicle for public input was secondary. It was expected that response would reflect the opinions of people with the time, interest and ability to fill out and return the questionnaire -- in all probability a some- what more educated and affluent group. To obtain a sample which would be more representative of residents as a whole, a program of household interviews was conducted over the summer. Inter- views also permitted probing some of the newspaper survey questions in greater detail. A unique aspect of the household survey was the utilization of photographs depicting the various types of shoreline areas found in the islands. These provided a focus for questions regarding shoreline use, as well as for assessments eee a oe L Bee = oe ge o 2 a. Z Ze ee = 2 * ee a Og oe a ae oe a S A de ® Se oy * 8 ee fe is oe - oe a oe Pe sy fe ee Dee oa vee ves ee ve el Se ee ie aoe cs ene S Pe ee ee ee 2 S eS re oe eS ee A f ges = eet “e epee s) o a Ne ge a fe VG uta ARES oe eo i es Be ee a 7s Hoses Zz ee, steep rocky shore; low relief Figure 2a — Examples of shoreline environments (from top): shorer salt pond; mangrove stand; sand beach; developed shore. of visual quality. Assessment of the different types of coastal areas has been a central feature of the Territory's CZM Program. The concept of coastal en- vironments is grounded in the assumption that areas which have similar charac- teristics also have similar potentials and constraints for use, and therefore similar management requirements. Classification of all shoreline and marine areas was based on soils, vegatation, slope, erosion susceptibility, and use attributes. Thirteen distinct coastal environments were identified: Shoreline Environments: Developed shorelines Steep rocky shorelines Low relief shorelines Salt ponds Beaches Mangrove stands Marine Environments: Marine meadows (grass beds) Sand bottoms Rocky bottoms Developed bottoms Reefs Open water off-shore islands and cays Developing management recommendations for each of the different coastal environments involved weighing environmental, economic and social considerations. Both surveys, but particularly the household survey, were designed to assess public perceptions of the shoreline environments and the relative values associated with each. To this end, each of the six shoreline environments was further sub-divided to assess differences in perceptions based on the type and amount of development. Developed shorelines were divided into industrial and harbor sub-classes. The others were divided into undeveloped and some development sub-classes. Also investigated were interviewees' attitudes regarding coastal development priorities, tourist assets, recreational oppor- tunities and coastal problems. Demographic and geographic data were collected to distinguish differences in opinion between population sub-groups. Figure 2b — Examples of shoretype sub-classes (from top): developed ~ harbor; developed ~ industrial; beach with some development; salt pond with some development. THE SAMPLE POPULATION; A PROFILE While it has been difficult to assess the success of these surveys in terms of educational objectives, they did produce a great deal of useful information. Not only do they provide a good indication of the economic, amenity, and ecological values which the public associates with coastal areas, but also their relative importance as reflected in attitudes towards shore- line utilization. Sex, age, occupation, and length of residence in the Territory were not found to have a significant bearing on respondents’ views, but island of resi- dence and level of education in many instances were. The newspaper survey sample, as anticipated, was relatively small (154 respondents) and more reflec- ae tive of the views espoused by the better educated household survey respondents. The household survey sample, however, was considerably larger (743 respondents) and more representative of the population as a whole. Survey data thus suggest areas of both public consensus and dissension. Strong consensus appears to exist about: the importance of. coastal recreation and improving beach access; the encouragement of agriculture; the recognition of water pollution as a significant problem; the high value attached to sand - beaches, undeveloped mangroves, and some harbor areas; and the importance of protecting such areas from overdevelopment. There is considerably less agreement, however, on over-all development priorities, Attitudes towards development tend to be associated with educa- tional background, with the more educated favoring amenity and natural con~ siderations and the less educated stressing economic ones. Attitudes towards future development also vary considerably among the islands. Island development priorities seem to reflect not only residents’ perceptions of what is desirable, but also what is feasible given island resources. Considering survey response as a whole, respondents seem to give less weight to economic considerations than was anticipated. While concern about economic development is by no means negligible, it appears to be tempered by a widespread concern for the natural and amenity attributes of the coast. The impact of development on sand beaches, harbors, and mangrove stands seems to be of greatest concern. Judging from respondents’ comments, there is substantial support for both planned coastal development and "going to the people” for guidance. There was however, some skepticism that survey results would be heeded or that effective management of our coastal resources would ever occur. The composition of the population has altered greatly in the past fifteen years, and further changes can be anticipated. The surveys provide at least a tentative indication of the influence of such shifts on public attitudes. Concerns about the type and location of future coastal development tend to be most strongly influenced by educational background and by island of residence, They are not associated with length of residence per se. Thus the assumption that neat distinctions can be made between the views of native Virgin Islanders, continentals, and aliens would appear to be unjustified. What is perhaps clearer, is that since educational levels are generally rising, further shifts in public values and attitudes may be anticipated along the lines indicated by the household survey ~~ towards a balance among economic, ecological, and amenity considerations. oe ur te 4 % Se a ar es mi 7m 3 vs fy #, a ?? ae 2) te a ‘“* es He we fa e te, ss ot add re Ret ie bial ‘2 wa dt. 7,4 Ere a By a. &, Bry we, As a ot phe S., rege ev wet re or Rd Pry we = 2 ve % ey AN, eae ~ ah awe ty Aen “ ‘ait a 2 AS +, rae Ag ms hey ‘ - aed is re on, PAs Vane a y *R 4 €s, a att ae 4 5ahe a si wee ‘ind aa ft B Bie FUSE \e F & ay Netde af Be a nd 7 Fa ys iw VV £- “ae pi ae ys & sit — “ pat as ms Ad Sere a ad oe: tt HS, Sa ee, oth Ss. ao Recreational use of the shoreline, and particularly sand beaches, has widespread support. 10 SURVEY TECHNIQUES This chapter describes how both Coastal Zone Management surveys were designed and carried out. The household survey is discussed first, and then the newspaper questionnaire. Household Survey INTERVIEW FORMAT The household survey consisted of two components: 1) .Three panels of photographs -- the first, depicting the various types of shorelines found in the Territory; the second, shoreline examples from the respondents' island; the third, examples of different types of shoreline uses. 2) A set of twenty-five questions, focusing on the assessment of shore- line value, and appropriate utilization. The photographs were intended to serve several purposes. As illustrative examples of shoretypes and coastal uses they provided respondents with a common understanding of terminology used in the questions (shoreline, industry, commerce, residential, recreation/parkland), as well as a shared understanding of the range of areas encompassed by both the questions and the Coastal Zone Management Program. Second, the photographs served as concrete stimuli for what would otherwise be rather abstract questions. Third, having a series of questions focussing on the photographs permitted assessment of respondents’ perceptions of a single shoretype relative to both economic and amenity issues. Lastly, the photographs added visual interest and variety to the somewhat lengthy interview format. The four shoreline photo panels were made of fifteen 24"x3" color prints arranged in three columns of five prints each, and mounted on 16" x11" white cardboard: one with Territory-wide shoreline examples, plus one for each of the three main islands. The photograph panel depicting shoreline use was of the same size, but had ten 3" x 5" black and white photos arranged in two columns of five each (Appendix A). The photograph set employed in each interview consisted of three panels: Panel A - the Territory-wide shoreline panel; Panel B~ island shoreline panel; and Panel C - the shoreline use panel. These were bound as a folio with a cardboard cover for ease of use. The interview schedule (Appendix A) used a force-choice response format for all but three questions. While this approach admittedly limits participants' responses, it was necessary to obtain comparable and quantifiable data suited 13 to statistical analysis. A measure of freedom was provided in some instances by the opportunity to specify a different response under "other". For three questions however, free responses were permitted: reasons for shoreline protection; occupation; and respondent comments. / SAMPLING PROCEDURE Time, logistical and financial constraints dictated a relatively small sample: 300 interviews each were planned on St. Croix and St. Thomas, plus 75 interviews on St. John. Samples were drawn from island sub-areas in propor- tion to population distribution. This was done to permit analysis of responses in terms of geographic as well as demographic variables. The survey sub-areas (Maps 1-3) are units which are relatively homogeneous with respect to-physical and demographic characteristics, as well as having a common physical orientation towards particular coastal and/or urban areas. Population data were taken from the recently completed Virgin Islands Mass Transit study? rather than from the 1970 U.S. Census. This was done because the Mass Transit Study contains 1975 population estimates incorporating corrections for widely acknowledged errors in the 1970 census data. Moreover, since these population estimates were for sub-divisions of the census enumeration districts, they could be aggregated so as to coincide with the planning areas to be surveyed. After population distribution was determined, the proportionate sample size for each planning area was calculated. Selection of households to be surveyed involved scanning a list of all tax properties in a given planning area and randomly selecting developed residential properties to generate the correct sample size (e.g. every nth property depending on the number of properties and sample size per area). When tax data indicated a parcel was not improved or was non~residential and therefore contained no household, the next improved residential lot in the list was substituted. Tax data provided addresses and were used to map ail parcels to be sampled. One drawback to this approach was noted and corrected. Single-family homes were as likely to be chosen as properties with multiple units. While lwilbur Smith and Associates in association with Design Collaborative, Virgin Islands Mass Transit Study: Final Draft Report, (February 1976) 14 MAP ft: ST. CROIX SURVEY AREAS Grove Place Frederiksted eo as00" sae0" re aga” 9T Cruz Bay MAP 2: ST JOHN SURVEY AREAS Coral Bay & Outlying Areas 2500" 78 eG0” LT MAP 3: ; ST. THOMAS SURVEY AREAS Northside Charlotte Amatie New Quarter East End ago’ ga00" 70.000" there are not very many people Living in large apartment complexes in the Virgin Islands, there are a lot of people Living in public housing. To avoid under-representing this group, the sample was. to be supplemented by interviews with sixty project residents on both St. Croix and St. Thomas. INTERVIEW. PROCEDURES . Fourteen interviewers, seven men, seven women, were employed. Teams of seven under a supervisor were formed for each of the main islands, with the St. Thomas team covering St. John. Most interviewers had had previous survey experience either with an earlier housing survey conducted by the Planning Office or with research at the College of the Virgin Islands. After a three hour meeting to review survey objectives and procedures and to discuss means of soliciting responses and avoiding bias in the presentation of questions, interviewers were sent to do a pre-test. The pre-test served not only to season the interviewers, but to identify problems with the interview schedule and procedures. As a result, several questions were rephrased. Several others were dropped to shorten interview time to about 40 minutes. It was also found that interviewers experienced difficulty locating many of the houses which were to be surveyed. This was due in large measure to inaccuracies in the tax data, but also in part to the fact that street addresses, where present, follow no logical sequence. Accordingly, in a subsequent meeting interviewers were instructed that when the target house did not exist as mapped, to take the house nearest to that location. Due to time constraints, a policy to eliminate calls back was also established. If the target house were located, but unoccupied (or if the oc- cupant declined to be interviewed) , interviewers were told to try the’ nearest house (s) until they had success, A third household identification procedure emerged when it became apparent that some of the targeted properties were businesses (which could not be detected from tax books). Interviewers were again instructed to go to the nearest residential unit. Interviewers were cautioned in all instances of substitution to avoid biasing the sample in favor of any class of unit or occupant. Interviews could be conducted with any occupant eighteen years or older. The survey began in mid-July and ran through August 1976. 18 DATA ANALYSIS Due to changes in the interview schedule, pre-test results were not integrated with those of the survey. Responses to all but three questions were pre-coded. Coding categories for question 18 (occupation) were derived from U.S. Census categories as listed in the Statistical Package for the Social Sciences Manual.” Responses to question 16 (reason for shoreline protection) were examined and tabulated to generate coding categories. Responses to question 25 (respondents' comments) were examined and tabulated, but they were not suitable for statistical analysis and hence were not formally coded. Coding was the responsibility of the survey supervisors. Since the Virgin Islands Mass Transit Study does not contain data on population composition, and in the absence of a more reliable source, Virgin Islands Census data (1950 - 1970) were employed as the only available check for the representa- tiveness of the survey sample. The Statistical Package for the Social Sciences (Version H, release 6.2) was used to analyze survey responses. Cross-tabulations between non~photo questions and all demographic variables were run by island. Chi Square was used to test the significance of associations between demographic variables and responses. Response tabulations and cross-tabulations for St. John were examined (and have been included in all tables), but due to the small sample size, were not tested for significance. For the same reason responses by island sub-areas were inspected, but not subjected to statistical analysis. Computer work was performed at the Virgin Islands Department of Finance computer center. PROBLEMS ENCOUNTERED There were several problems related to survey design and implementation. Time constraints and difficulties with off-island photo processing required construction of photo panels from a somewhat limited array of photographs. Several photographs of rocky beaches and low or steep relief rocky shores might be considered "hybrid" rather than clear examples of a particular shore~ type. Additionally, developed shoretypes were underrepresented on St. Croix. 2Nie, N., D.H. Bent, and C,H. Hull, Statistical Package for the Social Sciences, McGraw-Hill Company, (1970) 19 A more fundamental constraint was posed by the dearth of a satisfactory data base for sampling,.. Since many residents lack telephones,. postal boxes or street addresses, no comprehensive list of households was available. Tax rolls provided the most complete, if not entirely up to date, listing of improved properties. The tax maps used to locate targeted households required interviewers to do a fair amount of substitution. The need to substitute households was. compounded by the fact that half of the interviewers were women who only worked weekdays when many people, particularly men, are not at home. This was a particular problem on St. Croix and undoubtedly accounted for the disproportionate number of women interviewed. Lastly, free responses to question 16 (reasons for shoreline protection) were probably influenced by previous questions. Moreover, questions 16 and 22 (occupation) generated a wide array of responses. Since guidelines on the grouping of these responses into coding categories were not always clear, some coding inconsistencies exist. Newspaper Survey SURVEY FORMAT AND PROCEDURES The full page (15" x 11%") layout which was used contained: 1) the questionnaire; 2) a brief explanation; 3) a letter of endorsement from the Governor and 4) several photographs of different shoreline areas. A news article discussing the purpose of the survey and more generally Coastal Zone Management was also run on a different page in the same paper (Appendix B). By removing most explanatory material from the survey page and adding photo- graphs, it was hoped that the layout would be distinctive and have visual appeal. The Governor's message was intended to encourage response. As an additional incentive to respond, the questionnaire was designed to be folded, stapled and mailed free of charge (business reply permit). Most of the sixteen questions called for forced-choice responses. However, ‘the opportunity for an "other" response was always available. Moreover, question structure was designed to. both. introduce’ respondents to terminology which is integral to the program and to encourage them to think more comprehensively about shoreline areas, and uses, The questionnaire and the accompanying article were run May 22, 1976 in all four of the Territory's newspapers. 20 a ee Tv DATA ANALYSIS A relatively small return rate made hand tabulation and visual inspection feasible. No statistical analyses other than tabulation of frequencies and percentages were undertaken. PROBLEMS ENCOUNTERED As anticipated, the survey return rate was rather small, It might have been boosted if the questionnaire had run for several days, This was not done due to the high cost of running a full page advertisement, but in retrospect, it probably should have been. More publicity might also have helped. Arrangements for notices to the broadcast media were made, but did not work out very well. ‘However, the survey's real value was expected to be informational and educational rather than as a means of soliciting public input. While its success in this regard is impossible to assess, to the extent that more people read the survey than responded, it undoubtedly had wider impact in stimulating thinking about Coastal Zone Management. 21 7 wo [gE Se 3 SURVEY RESULTS a en «= ae SES cat, ee oc a a eee — ah i oe +e eo ie iE ie | z rat it _— ate a Sipe rate aE 4 ee oe ae eee ee Bere on = “ ee ata ENT od | 4 os wT cou A veg ay ed Rae er eran ee oo wre ae 3 ide 8. a = aa a a Pac» te o if : Be i atte ye a “hey BLA Be TES I. 12 j “ & aoe vs NG an st oe Be os Be ae Si [Ss 14 PANEL B- St Croix (originals 2.5"X 35" color prints) & ou re ssa es rr “hie oe srg re es cae [wes ai ses iat oe as yt ni moe Se eee nee ecm eee re: wee mee om sie : = Ee a JF e oe a ES Lx Liberia sas &: 8 soma ses ee ¥ ee 2 . - np a Be ie Ngee sae o * _ es eer ir ee ee ey ae fe oie at are ES ig # respon — ey a erties — = es = pl Ge = i a fie ca ty . Ae, ce 7 er Sn a ms 2 ee ee: es ee - oa ae oe = oe ue jo ii IZ es a a = ce . ca sti wr ee Me oe 2 os oo ei a is Ss Spee OS = 15 13 14 PANEL B St John (originals 2.5"X 35’ color prints ) — — sore = = Oe, © Mire & Ea aid Saini sets ee oe Regine? Feria Teg BES Anse EE he meee waar Sevicemi bs oa aa Magens Bay, St. Thomas Coki Point " . " Bluebeard's Beach, St. Thomas Maho Bay ‘ Peter Bay Denis Bay PRPPPRPRPEREEW ee % responding : 66.7 66.7 . 100.0 101 TABLE 56 EXISTENCE OF UNUSED, BUT DESIRED BEACHES (Question #9) St. Croix St. John Territory St. Thomas yes 45 51 1 97 no 23 29 1 53 9 2 G responding 98.6 97.6 66.7 97.4 TABLE 57 REASONS FOR NOT USING PARTICULAR BEACHES (Question #11) Reason St. Croix St. Thomas St. John Territory no road access 14 25 39 exiclusively private 13 22 36 no facilities 8 12 20 safety 12 17 transportation 5 il expense 4 f) 2. cs) responding 65.2 62.2 33.3 63.0 . COASTAL DEVELOPMENT TABLE 58 MOST IMPORTANT CURRENT SHORELINE USES (Question #12) Use St. Croix St. Thomas St. John Territory Industry 19 2 21 Cruise ships 12 30 42 Public beaches 41 67 111 22 Hotels/condominium 18 40 Freight docks 9 18 Marinas 20 29 50 Sheps/restaurant 2 Conservation/parks 44 60 107 Public utilities 6 9. 2. 3 responding 94.2 96.3 100.0 95.5 TABLE 59 ADEQUACY OF CURRENT SHORELINE USES (Question #13) Use St. Croix St. Thomas St. John Territory Marinas 8 68 47 10 Hotel/condominiums 43 75 19 15 Conservation/park 1 12 123 42 64 20 Industry Public beaches 0 49 82 Freight. docks 9 64 31 14 17 80 18 10 Shops/restaurants 24 Utilities 14 65 22 Cruiseship docks 7 71 36 2. 2 = = 6 responding territory wide 95.5 102 SHORELINE UTTLIZATION TABLE 60 -SHORETYPES. SUITED FOR INTENSIVE DEVELOPMENT (Question, #14) Shoretype St. Croix. St. Thomas St. John Territory 14 Sand beachés 21 Low rocky relief 24 27 52 Mangroves 12 13 25 Salt ponds 16 17 33 12 29 41 Gravel & rocky béaches 22 25 49 Steép focky Shores Dévelopéd shores 25 33 58 % responding 89.0 85.7 ABLE 61 : a Dy a . wh ., 5 GRE TYPES NEEDING. PROTECTION FROM INTENSTVE. DEVELOPMENT (Question $15). Se shorétype - .. St: ¥OLK--S hones. Sts, John | territory Sand 51 61 115 8 7 16 ky Peliet 42 42 87 abt 43 33 89 ock aches L2 a5 28 OG ist rl 3 21 Developed shorés 13 13 28 % responding 3.0 TABLE 63 E. NEEDING. PROTE io PROM ADL DEVE OPMENT (Quéstion. #16) Sh EYpS: Luo a Sta Croix Ste thomas. John. f Territory. hes 45 51 99 Li 20 relief Man 41 34 78 pond 45 28 i6 cky beaches i rn ia 25 16 12 29 15 Deve Lop 82.6 8758 100.0 % pesbdnding 103