The University of the Virgin Islands Cooperative Extension Service
and the Southern Risk Management Education Center
 
MarketMaker & MarketReady
Workshop
August 11, 2015
 7:00 p.m. – 8:30 p.m. 
Room 401 
Melvin Evans Center 
Albert A. Sheen Campus
St. Croix
Presenter
 
Ronald L. Rainey, Professor, Co-Director SRMEC & 
Program Director of CARS, University of Arkansas will 
discuss two marketing resources to help farmers enhance 
their marketing efforts:
	
1). MarketReady - is a program designed to help 
farmers understand the processes and 	systems needed to 
develop/manage supplier relationships.
	
2). MarketMaker - is an online marketing resource 
designed to help connect buyers and sellers of agricultural 
food products. The free online tool transparently maps 
out food systems from the farm to the retailer.
The National MarketMaker Partners Network is a growing partnership of Land Grant Universities, Departments of 
Agriculture, and food and agricultural organizations investing in a coordinated effort to build a virtual infrastructure that 
brings healthier, fresher, and more flavorful food to the average consumer. The MarketReady Training program addresses 
the market development risks and relationships small farmers and ranchers must manage as they seek to develop supplier 
relationships with restaurants, grocery, wholesale and foodservice buyers.
Contact: Stafford Crossman at 340-692-4071 or email: scrossm@live.uvi.edu